2019 Tech Outlook: Vatebra predicts the breakout technologies for the yearedit
- Blockchain-as-a-Service (BaaS)
As servitisation business models continue to grow in popularity, it’s only natural that we are now seeing as-a-service offerings emerge for blockchain applications. Blockchain-as-a-service (BaaS) has established a strong market presence and is promising enterprises a way to utilise the much-hyped technology.
Organisations like Oracle, Microsoft and IBM have launched blockchain-as-a-service (BaaS) offerings. Although their solutions differ from each other in various ways, they all seem to be establishing themselves as a way for enterprises to take on the nascent technology without the cost or risk of developing it in-house.
In 2019 we will begin to see the first practical implementations of the blockchain, beyond the cryptocurrency use case, and unlock distributed marketplaces and computing systems that leverage communities for sharing of resources in both a cost- and resource-efficient manner.
- Enterprise Content Management
In 2019 Enterprise content management (ECM) is set to define processes, strategies and tools that allow a business to effectively obtain, organize, store and deliver critical information to its employees, business stakeholders and customers.
ECM is a concept that helps streamline the lifecycle of information with document management and automates process workflows. It is compatible with most file types, including office productivity suites, image files, email, computer-aided design (CAD) and more.
In 2019, more documentation will originate digitally, eliminating the need for organizations to “go paperless” in the first place. Enterprise Content Management (ECM) software integrates disparate data from across your organization through the use of electronic forms and automated workflows. By empowering this exchange of data, businesses maximize their return on investment (ROI) and customer acquisition costs (CAC) throughout customer lifecycles.
- 5G Network
5G mobile networks (or 5G network) are the next-generation standard for wireless communications. They are scheduled to follow (but not replace) current 4G networks with vastly increased capacity, lower latency, and faster speeds.
Anticipated between 2019 and 2020, some 5G networks will initially operate in a high-frequency band of the wireless spectrum — between 28 GHz and 38 GHz — also known as the millimetre wave (mmWave) spectrum. 5G will become a major player and competitor to all things WiFi in 2019.
- Game Streaming Services
This is a year when there’s going to be a great deal of attention placed on the new entrants to the video streaming market (Apple, Disney, Time Warner, etc.), the surprise breakout winner in cloud-based entertainment in 2019 could actually be game streaming services, such as Microsoft’s Project xCloud (based on its Xbox gaming platform) and other possible entrants.
- Intelligent Marketing Technology
As customers become more discerning and data-savvy, their expectations around how and when retail brands communicate with them will continue to rise. This will push more brands to take a more sophisticated approach to market tech, adding extra layers of innate intelligence through machine learning and A.I. into their marketing stack and freeing up human marketers to do what they do best.
In 2019, we will experience a shift in the marketing spheres. Much more people and organizations will start to depend on new technologies to market, this will be wild card chase but it will be worth every penny and time as much more interesting technologies take shape.
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